It said the
change was needed because people were now reaching Google on lots of mobile
devices rather than just desktop computers.
The change comes
after Google put its many divisions under an umbrella company called Alphabet.
It said that the
logo, and its many variations, would work better on the many different-sized
screens through which people used or encountered Google and its services. As
well as the full logo of the company's name, it also plans to use four dots in
its signature blue, red, yellow and green colours and a single, multi-coloured
capital "G" to represent it.
Google announced the change on its official blog and illustrated what was different via
a series of animated gifs. It said the revamped logo was "simple,
uncluttered, colorful, friendly" and represented the best of Google.
It also provided a much
more detailed explanation of
what drove it to change the logo. One key challenge for the designers, it said,
was to refine "what makes us Googley".
Google last
updated its logo in September 2013.
Writing on Creative
Review, Mark Sinclair said the shift was significant because
before now Google had resisted doing the same as other tech companies many of
which adopted a "simpler and often blander" look when they updated
their official insignia.
By contrast, he
said, Google had kept its "scrappier demeanour" but this latest
update showed the company had indeed "smartened itself up".
No comments:
Post a Comment